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Breakfast Buzz: Branded Content for High Impact Storytelling

Branded Content for High Impact Storytelling

Breakfast Buzz, hosted by DIFC FinTech Hive, creates a monthly forum that stimulates and encourages discussions on the latest FinTech trends and developments. If you want to be kept well-informed, enlightened and up-to-speed on what’s new in the world of financial technology, join us in hearing insights from industry leaders and share your views with members from our ecosystem.

The twelfth edition of Breakfast Buzz, brought to you in partnership with IE University, brings you an interactive Master Class by Brian Hallett- Photographer, Director and Founder of The Big Fish , Professor in Branding, Image-making, and Storytelling at IE University & IE Business School.

 “We are in an industrial revolution in attention!”

The world´s attention is ever more focused on online content. We are bombarded by images, videos and text at an ever-increasing rate, on multiple platforms and devices, and practically 24 hours a day. It would seem an impossible goal for Brands to break through this level of noise. And yet somehow, the cleverest and most dynamic advertising solutions are being created online, with budgets that range from meager amounts to millions, and that when done effectively, can reach millions and millions of users through disruptive and surprising content that tells their Brand Story. These highly-creative and innovative campaigns communicate Brand Identity, Emotional Engagement and Intellectual Stimulation that reach right into consumers´ hearts and minds, building relationships often without every mentioning or showing a product. Above all, they TELL BRAND STORIES.

Learning Objectives
1. To examine the process of Branded Content Creation
2. To understand the powerful role of Storytelling in Brand Communication
3. To learn to translate Brand Personality and Values into a Powerful Story
4. To learn to communicate Brand Personality and Values through Branded Content



  • 08:30 Registration & Coffee
  • 09:00 Welcome & Introduction - by Raja Al Mazrouei, EVP at FinTech Hive
  • 09:05 Master Class: Branded Content for High Impact Storytelling - by Brian Hallet, Professor at IE University & IE Business School
  • 09:45 Q&A
  • 10:00 Networking
  • 10:30 End


We look forward to seeing you there!

Brian has been an Associate Professor at IE since 2012. His courses in Branding and Storytelling Through ImageMaking, Photography and Video Production within the Masters in Visual and Digital Media, as well as the International MBA program, are renowned for their highenergy and interactive teaching style, providing participants with the opportunity to achieve real and profound change and growth. Brian’s students have recognized him with the Award for Favorite Professor several times.

IE offers undergraduate, masters, executive education courses and doctorate programs. IE is internationally known and it shapes leaders with global vision, an entrepreneurial mindset and a humanistic approach to drive innovation and change in organizations. They have 30 international offices worldwide, with their campus located in the city center of Madrid, Spain. Their office in Dubai, is located in the Dubai International Financial Center, Al Fattan Currency House, Tower 2 Office 1305.  For more information, please visit: or contact the IE Dubai Office on [email protected] or +97143598400.